Our journey to Schroon Lake began in 2014 when we decided to leave behind our professional lives in NYC and take a chance on building a new future in small-town America. The goal… to establish a lasting footprint in a quiet little lake town nestled in the Adirondack Mountains of Upstate New York.

Some of the town folk thought we were a bit loopy, after all… a home furnishing store with a bread bakery in the back? Who does that? But we believed that people who appreciate quality, strive for quality in all aspects of their lives… from the food they eat to the furnishings in their homes. It was this vision that guided us onward… and alas, Pine Cone Mercantile & North Woods Bread Co was born July 4th, 2015.

As business evolved, we expanded to open Pine Cone Provisions, our Farm Store/Micro-Grocery. This little shop highlights the amazing products from local ADK farmers, complimented by additional hand-selected/ high-quality specialty foods from the region and beyond.

All of this is no small task… but we are constantly rewarded by pride in serving the community and making a difference in the lives of our customers! And maybe… occasionally… finding the time for some hikes, paddles, and “dog-walks” in the beautiful Adirondack Mountains we call “home”!