My name is Bohica Bill and I created the Dilligaf (Does it look like I give a f*ck) clothing line for people who want to express their sense of freedom, feel happy and vindicated.

In life, we have to deal with negative people over and over again: nasty bosses, dominant spouses, condescending attitudes and incompetent superiors. Thanks to the United States Military, we have a word for it: BOHICA (bend over, here it comes again). We all have our crosses to bear, and sometimes, we just have to bend over, because here it comes again …

My mission is to spread happiness to light-hearted people across the world who want to let others know that sometimes, they just don’t give a f*ck. Think of it as a subtle way to wear your attitude on your sleeve. Wear it often, wear it proud and wear it EVERYWHERE. Because freedom never goes out of style.